Last updated: April 2026 — James Whitfield, Swipen
Welcome to Swipen, a leading online destination for comprehensive reviews and recommendations of the best gambling and casino sites in the UK market. As the site's founder and lead reviewer, James Whitfield, I want to be fully transparent about our affiliate relationships and how they impact the content we produce.
Affiliate links are special URLs that allow us to earn a commission when you click on them and sign up for a service or make a purchase. These commissions are provided by the gambling operators we review, and they help support the continued growth and development of Swipen.
When you click on an affiliate link on Swipen and create an account with the recommended gambling site, the operator will pay us a commission. This commission is a percentage of the revenue generated from your activity on their platform, and it does not affect the price you pay or the services you receive.
Our reviews are the result of a rigorous, multi-step evaluation process that considers a wide range of factors, including game selection, bonuses and promotions, customer support, payment options, and overall user experience. We also place a strong emphasis on safety, security, and responsible gambling practices.
Despite our affiliate relationships, I can assure you that our reviews are always honest, unbiased, and focused on providing you with the most accurate and helpful information possible. My goal is to help you make informed decisions about where to play, not to simply promote the sites that offer the highest commissions.
As the founder and lead reviewer of Swipen, I have extensive experience in the online gambling industry, having worked in various capacities for several years. I am passionate about this field and dedicated to helping players navigate the complex and ever-changing landscape of betting sites.
My expertise, combined with a commitment to objectivity and transparency, ensures that the content you find on Swipen is trustworthy, reliable, and focused on your best interests as a player. I will always strive to provide you with the most up-to-date and accurate information to help you make the most informed decisions about where to play.
Thank you for taking the time to read our Affiliate Disclosure. We hope that this information has helped you understand our approach to affiliate relationships and the measures we have in place to maintain our editorial independence and objectivity. If you have any further questions or concerns, please don't hesitate to reach out to us.